Elements of Web Design

Your website is a display of your business and should show it in every way possible. If your site has a theme inconsistent with your business, then you're just plain doing it wrong. If people aren't compliment ing your website, it's time to call Keith Technologies.

Usability

The top element of any web design and number one mistake most made is not concentrating on usability. When a user approaches your site, they're looking for information, not a mystery. If your links are hidden in flash or an image map, it's not just the user can't find them, search engines can't either! No matter which web designer you go with, ensure that the thing at the top of their mind is always the method that information is displayed and how to move from one page to the next.

Interoperability

Around 49% of people surfing the Internet use Internet Explorer, while 32% use Firefox, and 7% use Google Chrome, with the remaining using Opera or Safari. This means all web designers have a large amount of browsers to test the sites they create in to make sure they work correctly for users. Keith Technologies checks in all browsers, as well as ensures that the programming language we use is current, up-to-date, and verified to be consistent and working in all browsers. Many basement webmasters may never bother to check if a site works outside of Internet Explorer, and that means you may be missing 51% of your market.

Conversion

The ultimate goal of your website is most likely to make money. This means you need to convert visitors into customers. Keith Technologies can help you do this by giving customers the most ways to get into contact with you. The fact is, some customers are afraid to call someone and ask questions, that's why we also give them the option to e-mail the business and request information. Never forget that a lead is a lead and leads make you money.

YOU!

We always make an effort to include you in your website and you need to make an effort to include your website in everything you do. Your website should be in your TV commercials, on print ads, and in anything else that you do. You paid for it, so you need to promote it!

Keith Technologies also includes you in the website design process and makes an effort to include some sort of history and insight into your business in order to help people get to know you and trust you.